We have decided to change the name of our film from Pendulum to End: 2110. Originally, our trailer and film was going to feature a key theme of time and clocks. However, throughout the production stage, this theme has been lost. We are still planning to include the sounds of clock ticking in the trailer which would suggest that time is counting down which also fits in well with the new name. The new name for our film 'End: 2110' is the message that is included on the notes that the characters open. This creates an 'icon' for the film and could also create a brand - 'End'. If there were sequels, they could be called 'End:....' and then different text after the End.
To go with the new name, we also changed the font of the whole title. The word 'end' is written in 'Surfing Capital'. The colouring is similar to blood and the font itself looks like it has been painted or written by someone which fits well with the idea that it is also the message the killer leaves its victims.
We also decided to use newspaper clippings for the numbers '2110' - this is also the same as the note that the characters receive in the film.
