The above video is the trailer for the 2015 film 'Insidious: Chapter 3'. The film's title appears at the end of the trailer which means that anticipation and intrigue will be created throughout until it is revealed. However, due to the trailer featuring a lot of conventions that the previous Insidious movies have featured, audiences may be familiar with what franchise this film belongs to before the title is revealed. The film stars Lin Shaye who has appeared in the other two Insidious films and also 'Ouija' - this suggests that she is known for horror movies and provides a sense of familiarity for audiences and continuity for the franchise (it isn't a whole new cast). The trailer is just under 2 minutes and 50 seconds long which means that it is a full theatrical trailer. 

Opening

The trailer begins with a quick establishing shot of a flat-building. This sets the scene and lets the audience know where the film is taking place. The main character is first introduced by her voice and then she is shown on-screen. She is speaking about wanting her mum back - 'wish you could answer me mum'. This develops the character and may make the audience connect with her through sympathy. During the opening, mid-tempo positive music is playing which suggests that this is going to be a drama film. However, a traditional convention of a horror movie trailer is that they set the scene of a 'happy lifestyle' or different genre and then partway through, they introduce the horror - the same thing happens with this trailer. 

Build Up

The first relationship that is established is the one between the main girl and her mother - through the dialogue, it suggests that the girl really misses her mum which suggests that they were close. A relationship between the girl and her father is then introduced when they are seen hugging which suggests that they are close too. However, as the trailer progresses, a psychic is introduced - Elise who tries to help the main girl. This establishes a connection between these two characters also. The final relationship that is introduced is the one between the girl and the demon as it has possessed her and is 'feeding on her soul'. As the trailer goes on, more conventions of a horror film are revealed which means that more 'horror-like' relationships are introduced too. 

Problem

Like I mentioned before, the trailer doesn't portray the film as a horror at the beginning. However, 25 seconds in, Elise says 'you have to be very careful, if you call out to one of the dead, all of them can hear you' - from this point, the music changes and becomes a lot for tense, scary and dramatic. This moment will then clarify to audiences that this is a horror film as a typical element of those types of films are trying to communicate with dead people. Another problem that is seen in the trailer is the fact that the girl becomes possessed and the demon is 'feeding on her soul' - this suggests that in the film, Elise will try and help her get her soul back and destroy the demon. 

Events

The most prominent event that occurs in the trailer is that the girl is being haunted. This is executed through tense music and jump scares. This means that not only the girl on-screen is being scared but audiences may also be frightened too. Another event that occurs is the girl being taken to hospital. This suggests that she may have been injured or is at risk from death which increases the danger of the supernatural element that is haunting her. Elise has to go where the demon lives - whilst she is there an evil laugh can be heard which is another typical trope for a horror movie. Elise also says 'give her back' and a distorted version of the girl can be seen on-screen. This suggests that she has been taken. 

The trailer also includes text. When it says 'the producer of The Purge and Sinister', it makes audiences aware of the genre due to previous successful films. If may also lead to them being more likely to seeing the film as they enjoyed previous films that were made by the same person. Other text includes 'the origin of the Insidious saga' - this makes audiences aware that this is part of the Insidious franchise and that it is a prequel to the other films. The trailer also directly speaks to the audience through the text - 'prepare for the most terrifying chapter yet'. The word 'terrifying' emphasises that the genre of the film is a horror as that word is commonly associated with this genre. Also, due to the film being 'chapter 3' - it suggests that the franchise is like a story and makes the audience think that they have to continue watching as they would never not read the next chapter of a book so why would they not watch the next chapter of a series of films. The title also uses the colour red which connotes danger. 

A sense of familiarity is also provided 48 seconds into the trailer - the same song is used that has been used in the other trailers for the franchise ('tip toe through the tulips') - not only is the song creepy which suggests that the film is a horror but it will also make the audiences aware that it belongs to the Insidious franchise. 

Other typical horror conventions that are used in this trailer are a teenager as the main character, dark lighting, jump scares, tense music, a supernatural element, a risk of death and loud noises. 

Overall, I believe that this trailer has not been edited in a chronological order. However, like the trailer, I do believe that the film will be quite calm at the start and the horror will increase as it goes on. The trailer will have been edited to show some of the scariest scenes to entice audiences to watch the movie. From this trailer, I believe that Insidious: Chapter 3 is a horror movie. 

Below is a compilation of 10 trailers for recent or upcoming horror movies that I came across whilst choosing one to analyse: